Dashboard Templates
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Marketing Cost Report
Detailed summary of marketing cost data, encompassing marketing expenditures, clicks, impressions, trends, spending by country and traffic source, and spending by campaign.
Marketing KPIs
Overview of key performance indicators for a generic business, including orders, GMV (Gross Merchandise Value), items sold, AOV (Average Order Value), basket size, average coupon value, buyers, marketing cost, ROAS (Return on Ad Spend), CIR (Customer Involvement Ratio), CPO (Cost Per Order), and coupon orders.
Marketing Channel Summary
Summary of performance for any one digital marketing channel, including marketing cost, GMV (Gross Merchandise Value), orders, buyers, ROAS (Return on Ad Spend), marketing cost by year and media type, GMV vs. marketing cost, orders by paid/organic, buyers by platform, orders and items sold by platform, and marketing cost by traffic source.
Marketing Channel Details
Summary of digital marketing channel performance, covering metrics such as media type, paid versus organic status, traffic source, orders, GMV (Gross Merchandise Value), marketing cost, AOV (Average Order Value), ROAS (Return on Ad Spend), CR (Conversion Rate), number of buyers, and CPO (Cost Per Order).
Marketing Overview
Summary of marketing performance, including vital marketing KPIs like orders, GMV (Gross Merchandise Value), items sold, AOV (Average Order Value), basket size, conversion rate, add to cart rate, buyers, new buyers, digital marketing costs, CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), CIR (Customer Involvement Ratio), CPV (Cost Per View), and CPO (Cost Per Order).
Trends I
Overview of digital marketing performance, including marketing cost, ROAS (Return on Ad Spend), orders, CPO (Cost Per Order), impressions, CPM (Cost Per Thousand Impressions), clicks, and CTR (Click-Through Rate), by year-month and date.
Trends II
Summary of digital marketing performance, covering return on ad spend relative to digital marketing expenses, the ratio of new and returning customers to acquisition costs, orders compared to cost per order, and additional metrics such as sessions, conversion rates, and installs in relation to customer-oriented benchmarks.
Country/Ops Shares Report
Detailed analysis of digital marketing performance by country, highlighting metrics such as digital marketing costs, GMV (Gross Merchandise Value), ROAS (Return on Ad Spend), conversion rate (CR%), sessions, and installs.
Target Comparison Report
Comprehensive overview of target comparison for various countries and operations, including month-wise actual vs. target data for GMV, MTD target, percentages (%) achieved, digital marketing budget utilization, and offline marketing costs.
Coupon Performance Report
Overview of coupon performance, including orders, GMV, total discount, coupon ROI, average coupon value, orders by country, coupon discount amount by country, coupon ROI by country, orders with coupon by voucher category, coupon discount amount by voucher category, and coupon ROI by voucher category.
Marketing Channel Performance
Overview of any one digital marketing channel performance, including marketing cost, GMV (Gross Merchandise Value), orders, ROAS (Return on Ad Spend), buyers, conversion rate, orders by paid/organic, new buyers by platform, and digital marketing cost by media type.
Customer360 Report
An overview of any one customer's profile, including demographics, purchase history, engagement, and churn risk.
Traffic Report
An overview of website traffic data, including sessions per day, conversion rate, bounce rate, campaign performance and country-specific data.
Sales Report
Summary of business performance, including total transactions, revenue, customers, products, and country-specific data.
Product Analysis Report
Summary of product sales data, identifying top-selling items, category performance, and product variations.
Whatsapp4Business Report
An overview of WhatsApp Business performance, including total conversations, prospects, conversation categories, and outcomes by country.
Coupon Details Report
Summary of coupon performance, including category usage, effectiveness, and customer behavior.
Payment Gateway Report
This report provides a comprehensive overview of payment gateway performance, including revenue, customer metrics, transaction activity, and country-specific data.
